Czech Ice Hockey History

Czech Ice Hockey Association


Media Records
Branding Opportunitess

Partner’s Hierarchy



The Czech Ice Hockey National Team

Ice hockey counts among the most popular, and with regard to the international aspect, also among the most successful sports in the Czech Republic. In the sporting history, the Czech 11 gold medals including the six medals gained by the ex-Czechoslovakian team, rank the country third in the world after the ice hockey great powers of Canada and Russia. The biggest victory for the Czech team so far has been the gold medal at the winter Olympics in Nagano in 1998 followed by a series of three succeeding wins at the World Cup. This victory was repeated by the Czech team this year.

The Czech Ice Hockey Association was founded in 1908 and the country was among the founding members of the International Ice Hockey Federation IIHF. The team of the former Czechoslovakia now replaced by The Czech Republic has been the most frequent participant of all teams in the World Championships. Since its creation in 1920, the team was missing at the world championships just four times (in 1932, 1950, 1951 and 1962) and with the exception of the year 1932, it was present at all winter Olympics. The team is a regular in the finals and has never relegated from its position among the ice hockey elite group. The team has also participated in all Canada Cups and World Cups.

The Nagano triumph is recognised as the defining moment not only for the team’s self-confidence but also for the growth of the Czech public interest in the game. In the last ten years, the Czech team with its five gold and two bronze medals has become the most successful team.

Furthermore, the team is a regular participant in the series of four championships Euro Hockey Tour, which since the 1996-97 season has seen the four strongest European teams, apart from Czech including the teams of Finland, Russia and Sweden, fight for victory. The Czech Republic team had become the winner in the 1997-98 season. The Czech junior representations also carry great success, the Juniors up to 20 Years of Age have twice returned from the championships with gold.

PRO-HOCKEY CZ is the exclusive marketing and TV rights holder and partner of the Czech National Team and the Czech Ice Hockey Association since 2003.





The Czech ice hockey team have gained its first title the first time they participated in the Europe Championships in February 1911. From the left: Jaroslav Jarkovský, Otakar Vindyš, Josef Laufer- the Secretary for international relations of the association and a radio reporter, Josef Šroubek, President of the association Emil Procházka, Jan Hamáček, Miloslav Fleichmann, Jan Palouš. Beneath: Jaroslav Jirkovský and Josef Rublič.

Josef Maleček(in the middle) was a gifted genius and an incredibly versatile sportsman. Before the WW2 he belonged to the European ice hockey elite. In the photo he is pictured together with Oldřich Kučera (left) and Jiří Tožička.

Jaroslav Drobný took part in his first championship when he was only seventeen years old. In 1947 he obtained the championship title but in the end his beloved tennis took the priority. Later he won the Wimbledon Cup for Egypt.

Bohumil Modrý was unsurpassable when in the gate. In his times he was considered an unmatched goalie. In 1947 and 1949 he played an important part in the Czech team obtaining the gold medals. A short time afterwards he was tried unjustly in a communist trial and sent to prison. The price given to the best player of the league voted for by the players carries his name.

The captains of both teams, back Karel Gut and forward Vseolod Bobrov, are exchanging flowers and flags before the first official match against the Soviet Union at the Prague’s Štvanice island in January 1957. This match preceded the World Championship that for the first time was played in Moscow at that time still at an open stadium. Both Gut and Bobrov were among the team stars and both later became successful coaches.

”You sent us tanks, we send you goals” was the motto that escorted the Czechoslovak team to the Stockholm world championships in 1969. The Czechs managed to beat the at the time almost unbeatable Soviet Union team twice at the championship but in the end returned home with a bronze medal. In a protest against the soviet occupation of Czechoslovakia, some players have taped over the stars above the national emblem. From the left: Jan Klapáč, Václav Nedomanský, Jaroslav Jiřík, Richard Farda.

Oldřich Machač, Jiří Holeček and František Pospíšil were all members of the “golden generation” of the 1970s that gained the world title three times. The first gold had ended the 23 years of waiting and was obtained in 1972 at the championship held in Prague. Pospíšil as the captain lead the team and together with Machač they were the strongholds of the defence. Holeček belonged to the world goalie elite of his time.


History - 1985


The last winning match against Canada at the World Championship in Prague in 1985 brought the gold medal to Czechoslovakia for the sixth time. Following the example set at the 1976 Canada Cup, some players had exchanged dresses with the players of the opposite team. Top row from the left: Jaroslav Benák, Vladimír Růžička, Jiří Šejba, Jiří Hrdina, Vincent Lukáč, Michal Pivoňka, František Musil, Arnold Kadlec, Miloslav Hořava and Antonín Stanjaňa. Bottom row: Jaromír Šindel, Eduard Uvíra, Jiří Lála, Dárius Rusnák, Vladimír Kameš, below him: Igor Liba, Pavel Richter, Dušan Pašek, Jiří Králík, Oldřich Válek. Missing in the photo are injured Petr Rosol and Radoslav Svoboda.

As a player, he was a member of the “golden generation” that won three world titles in 1972, 1976 and 1977. As a coach, he lead the Czech team to its biggest victory so far at the Nagano winter Olympics in 1998 and World Champion 1999. Ivan Hlinka’s tragic death in a car accident on 16th January 2004 came just days before the start of the preparations for the World Championship. His jersey number 21 was once and for all taken off the Czech representation outfits. When, less than a year after this tragic event, the Czech team lead by their coach Vladimír Růžička, took the gold at the world championship in Vienna, the photograph of the legendary ex-player and beloved coach accompanied them on their journey, in training and at the follow-up celebrations.


History - 1998


The Vienna world championship in 1996 brought the first title to the independent Czech team after the separation from Slovakia and it meant the beginning of the most successful period so far in the Czech ice hockey history. The success from Vienna was followed by the triumph in Nagano in 1998 and the gold hattrick from the 1999 to 2001 championships. The following next big victory for the Czech ice hockey team has been the gold medal in 2005 also from Vienna.

The Winter Olympics in Nagano in 1998 was nicknamed the “tournament of the century”. For the first time ever during period of the league, the transantlantic league was put on hold so all the best players in the world had the chance to take part in the Olympics. And for the first time ever, the Czech players went home with the gold medal. The competition for the victory was tough. In the quarterfinals Czechs knocked out the Americans, in the semi-finals they disabled Canada and in the final match they beat the Russians 1:0 after the goal given by the back Petr Svoboda.


History - 2000


In the same way the Wenceslas Square bares witness to many important Czech historical events, The Old Town Square witnesses the glorious returns of victorious Czech ice hockey team. The Square became the meeting place for thousands of ice hockey fans during the Nagano Olympics, it housed the victory parades for the succeeding Czech wins. The photo shows the happiness of the crowds at the team’s victorious return from the Petersburg 2000 World Championship.

Dominik Hašek was one of the key figures of the Czech success in Nagano. He won the national vote for the best ice hockey player of the century. Many would like to see him in the presidential seat. Next to Jaromír Jágr, Hašek has become the most closely watched and also the most popular player. He has gained all possible prizes including the Stanley Cup title; the world championship title is the only one that escaped him. The last time he wore the representation jersey was in the 2002 Olympics in Salt Lake City.


History - 2005


David Výborný was the captain of the golden Czech team at the world championship in Vienna 2005. He gained his first title in the same city in 1996 and since than he never missed a championship. In total he was part of the gold winning team on five occasions. The only player to match this winning participation record is his team colleague František Kaberle jnr.

At the 2005 World Championship in Vienna, Jaromír Jágr became only the fifteenth player in the world to gain the Stanley Cup, the Olympic gold and the World Championship title. Czech back Jiří Šléger is another one who wears the crown of the so called Golden hattrick. Whilest Jágr reached for the Stanley Cup already in 1991 and 1992, almost at the beginning of his ice hockey career, the wait for the world championship gold had been much longer. In Vienna he played with a broken little finger fixed with a special bandage. The bandaged left hand became one of the symbols of the Czech triumph.

Tomáš (left) and František Kaberle jnr. (right) both inherited their talents for ice hockey from their father. Both became fantastic backs and they are successfully expanding their unique family gold medal collection. František Kabrle snr. gained gold at the world championships in 1976 and 1977. František Kabrle jnr. followed in his footprints in 1996, 1999, 2000, 2001 and 2005. It was in Vienna where for the first time he played side by side with his brother Tomáš who up till then was the only family member without the title.



Gold Medals  
Winter Olympic Games 1998
IIHF World Championships 1947, 1949, 1972, 1976, 1977, 1985, 1996, 1999, 2000, 2001, 2005
IIHF European Championships 1911, 1914, 1922, 1925, 1929, 1933, 1947, 1948, 1949, 1961, 1971, 1972, 1976, 1977
Under-20 World Junior Championships 2000, 2001
Under-18 European Championships 1968, 1979, 1988, 1991, 1992
Silver Medals  
Winter Olympic Games 1948, 1968, 1972, 1976, 1984
IIHF World Championships 1948, 1961, 1965, 1966, 1968, 1971, 1974, 1975, 1978, 1979, 1982, 1983
IIHF European Championships 1913, 1921, 1926, 1936, 1938, 1939, 1952, 1955, 1959, 1960, 1965, 1966, 1968, 1974, 1975, 1978, 1979, 1982, 1983, 1985, 1989
Under-20 World Junior Championships 1979, 1982, 1983, 1985, 1987
Under-18 European Championships 1970, 1975, 1977, 1980, 1981, 1982, 1984, 1987, 1989
Bronze Medals  
Winter Olympic Games 1964, 1992
IIHF World Championships 1920, 1933, 1938, 1955, 1957, 1959, 1963, 1964, 1969, 1970, 1973, 1981, 1987, 1989, 1990, 1992, 1993, 1997, 1998
IIHF European Championships 1923, 1931, 1934, 1935, 1954, 1956, 1957, 1958, 1963, 1964, 1967, 1969, 1970, 1973, 1981, 1987, 1990
Under-20 World Junior Championships 1978, 1984, 1989, 1990, 1991, 1993, 2005
Under-18 World Junior Championships 2002, 2004
Under-18 European Championships 1969, 1971, 1972, 1973, 1983, 1985, 1986, 1990, 1993, 1994
Other accomplishments  
Canada Cup - finals 1976
World Cup of Hockey – semifinals  
Other wins  
Euro Hockey Tour 1997-98
Pragobanka Cup, Ceska pojistovna Cup 1994, 1995, 1997, 1999
Izvestia Cup, Baltica Cup 1971, 1975, 1978, 1986, 2001, 2002
Sweden Hockey Games 1994
Deutschland Cup 1988, 1994, 1995
Spengler Cup 1976


Czech Ice Hockey Team play four games each year which are broadcasted live by the Czech Television. It is also hosting one of the four tournaments of the Euro Hockey Tour series called Ceska pojistovna Cup (Swedish Games, Rosno Cup in Russia and Karjala Cup in Finland) and competes with Swedish, Russian and Finnish National Teams. Czech television broadcasts again most of the games of our National Team.

Česká pojišťovna Cup, Swedish Games, Rosno Cup, Karjala Cup


Share of individual sports on CT during 2004


Ice Hockey (23 %)
Football (18 %)
Athletics (8 %)
Motorsports (8 %)
Basketball (6 %)
Volleyball (5 %)
Handball (3 %)
Cycling (3 %)
Gymnastics (3 %)
Tennis (2 %)
Other Sports - 40 (21 %)

Men (72 %)
Women (28 %)


Media Records

For Czechs, the ice hockey has become a phenomenon that joins the nation together and creates a great sense of patriotism. Opera – “Nagano” has been written about the win, films and TV series are being produced, e.g. Posledni Sezona (The Last Season). Ice hockey is by far the most widely broadcast sport and traditionally has top viewer ratings.

The highest rating of all programmes ever broadcast by the Czech Television (since the introduction of electronic ratings measurements on 1st July 1997) was recorded at the live CT1 TV broadcast of the return of the Czech winning team from Nagano home to Prague, their reception by the president of The Czech Republic and by the Czech people at the Old Town Square. The 106 minute long programme broadcast on Monday 23rd February 1998 between 7.59pm and 9.44pm was watched by 54% of the adult population, i.e. 4,661000 of adult viewers older than 15 years old (that means 79 out of every 100 viewers that spent the given times in front of their TV set).

Most men ever had watched the Czech Television broadcast of the 3rd period of the ice hockey finals between The Czech Republic and Russia played at the XVIII. Winter Olympics in Nagano. CT1 was watched by 63,4% of men, i.e. 2,574000 men elder than 15 years old (that means 98 % of all men that watched TV at that time).

Most women ever had watched the Czech Television broadcast of the arrival of the victorious Czech team to the Old Town Square. The team’s arrival was watched by 57,7% of women, i.e. 2,605000 of adult women viewers (that means 80% of all women that watched TV at that time).

At the World Championships in Vienna 2005, the game with the highest rating ever had become the finals between Czech and Canada, watched by 32,5% of adult population, i.e. 2,776000 of viewers. The last period was watched by 3,592000 viewers, i.e. 42,1% of adult population.


Branding Opportunitess

1 shoulders
2 back above number
3 back below numer
4-5 front above the state symbol
6 arm
7 pants front side
8 side of the pants
9 pants back side
10 helmet front side
11 side of the helmet



Advertising on players jersey and equipment is particularly effective during close-up shots and makes an excellent complementary medium for board and ice advertising, ensuring that your company is seldom off the screen and adding to the overall impact.

Moreover, team advertising is very important in the written press, since it generates excellent exposure through press photos.




A direct TV camera view
B occasional TV camera view
C out of TV camera view eventually in the view of opposite camera

Perimeter board advertising gives companies the right to place boards in full kamera view with high effectiveness and visibility. The size of the board is 400 cm x 90 cm.


Penalty and Players Benches


Advertising on the penalty and trainer bench includes head and shoulder height branding behind the sitting players. This form of advertising is particularly effective during close-up shots when players and coaches are the centre of attention.


Ledová plocha


A the most frequently in the TV camera view and the most visible logo
B frequently in the TV camera view
C temporarly in the TV camera view

Advertising on ice together with boards and players equipment belongs to the most desirable and attractive medium. A bold logo on white clean ice ensures outstanding visibility. The best positions are in the middle circle, face-off circles followed by advertising before the goalie and end zones.


VIP Hospitality

The Czech National Team offers first class entertainment and VIP Hospitality during its friendly games, Euro Hockey Tour games and also World Championships and Olympic Games.

- VIP tickets during the friendly games played in the Czech Republic include a full service and catering
- Logo placement in the VIP area
- Possibility to exploit the area for own presentation
- Parking


Other Branding Opportunities

- Presentation in the official game programme, poster, media guide
- Logo placement on the referees and linesman
- Logo placement on Zamboni
- Audio video advertising at the stadium
- TV inserts


Partner’s Hierarchy

Official categories and designations
The Official sponsors and partners have the right to use the corresponding title as listed below.

Official General Partner (1)
Official General Partner of the Czech National Team

Official Main Partner (3)
Official Main Partner of the Czech National Team

Official Partner (6-8)
Official Partner of the Czech National Team

Official Supplier (10-12)
Official Supplier of the Czech National Team


  General Partner Main Partner Official Partner Official Supplier
Produkt exclusivity yes yes possible no
Jersey yes yes ne no
Boards 4 3 possible possible
Helmet / Pants possible possible no no
Under ice advertising 4 yes possible no
Internet yes yes yes possible
Stadium presentations yes yes yes possible
Logo and players usage yes yes possible possible
Logo on printed materials 100% 75% 50% 25%
Logo on posters 100% 75% 50% 25%
Logo on interview back drop 100% 75% 50% 25% 25%
VIP tickets yes yes yes yes